PPC CAMPAIGN EXECUTIVE
The Best Service
  • 0-1 years
  • Gurgoan
  • Rs. 2 lac - 3 lac p.a.
  • Job Applicants: 0

Industry: IT-Software / Software Services

Functional Area: Mktg / Advtg / MR / Media Planning / PR / Corp. Comm.

Employment Type: permanent, Full Time, day


Job Description

PPC CAMPAIGN EXECUTIVE:-

This is an exciting opportunity for a self-driven and dynamic individual
to join our team as PPC Executive. The interested candidates will be
responsible for administering and helping to manage Pay Per Click media
strategies.

JOB DESCRIPTION:

Ø  Perform daily account management and of pay per click accounts on
Google AdWords, Yahoo, Bing and other search platforms for a variety of
clients.

Ø  Assist in the maintenance and monitoring of keyword bids, account
daily and monthly budget caps, impression share, quality score and other
important account metrics.

Ø  Manage and maintain updates for large keyword lists.

Ø  Provide creative copy suggestions.

Ø  Assist in the management of Display network placement lists on
AdWords and through other contextual advertising platforms.

Ø  Provide recommendations and execute strategies for keyword
opportunities, campaign structuring, targeting, display network, and
other facets of paid search in accordance with client goals.

Ø  Support the generation of new paid search campaigns, ad groups, and
accounts and help in the creation of new paid search marketing
initiatives.

Ø  Generate weekly and monthly client reporting for all major metrics,
goals tracking, revenue tracking, and other paid search initiatives.

Ø  Keep pace with search engine and PPC industry trends and
developments.

Ø  Monitor and administer web analytics dashboards, reports and key
reporting tools, and point out key areas of importance in accordance
client goals.

Ø  Monitor and evaluate search results and search performance across the
major search channels.

Ø  Communication to team and management on project development,
timelines, and results.

Ø  Work closely with the other team members to meet client goals.

REQUIRED EXPERIENCE, SKILLS AND QUALIFICATIONS:

Ø  Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

Ø  Proficiency in MS Excel, PowerPoint, and Word.

Ø  Experience with website analysis using a variety of analytics tools
including Google Analytics as well as internal reporting tools.

Ø  Experience in working with popular PPC ad platforms (AdWords, Yahoo,
Bing).

Ø  AdWords / Bing certification a plus.

PERKS AND BENEFITS:

Salary will be discussed according to the current CTC.

Key Skills:

PPC CAMPAIGN EXECUTIVE
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