Industry: IT-Software / Software Services
Functional Area: Mktg / Advtg / MR / Media Planning / PR / Corp. Comm.
Employment Type: permanent, Full Time, day
PPC CAMPAIGN EXECUTIVE:-
This is an exciting opportunity for a self-driven and dynamic individual
to join our team as PPC Executive. The interested candidates will be
responsible for administering and helping to manage Pay Per Click media
Ø Perform daily account management and of pay per click accounts on
Google AdWords, Yahoo, Bing and other search platforms for a variety of
Ø Assist in the maintenance and monitoring of keyword bids, account
daily and monthly budget caps, impression share, quality score and other
important account metrics.
Ø Manage and maintain updates for large keyword lists.
Ø Provide creative copy suggestions.
Ø Assist in the management of Display network placement lists on
AdWords and through other contextual advertising platforms.
Ø Provide recommendations and execute strategies for keyword
opportunities, campaign structuring, targeting, display network, and
other facets of paid search in accordance with client goals.
Ø Support the generation of new paid search campaigns, ad groups, and
accounts and help in the creation of new paid search marketing
Ø Generate weekly and monthly client reporting for all major metrics,
goals tracking, revenue tracking, and other paid search initiatives.
Ø Keep pace with search engine and PPC industry trends and
Ø Monitor and administer web analytics dashboards, reports and key
reporting tools, and point out key areas of importance in accordance
Ø Monitor and evaluate search results and search performance across the
major search channels.
Ø Communication to team and management on project development,
timelines, and results.
Ø Work closely with the other team members to meet client goals.
REQUIRED EXPERIENCE, SKILLS AND QUALIFICATIONS:
Ø Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Ø Proficiency in MS Excel, PowerPoint, and Word.
Ø Experience with website analysis using a variety of analytics tools
including Google Analytics as well as internal reporting tools.
Ø Experience in working with popular PPC ad platforms (AdWords, Yahoo,
Ø AdWords / Bing certification a plus.
PERKS AND BENEFITS:
Salary will be discussed according to the current CTC.